Reklamní agentura VICOMT

Reklamní agentura VICOMT

ČESKYvlajka
Reklamní agentura VICOMT
  • MARKET MEDIA LIFESTYLE
  • The Market & Media & Lifestyle -TGI project has been conducted by the MEDIAN s.r.o. company from 1996, both in the Czech Republic and Slovakia. A similar research has been conducted in 37 countries all over the world (in USA, France, Germany, Russia, Poland, Hungary etc). Most of the countries, including the Czech Republic, have been cooperating with the British research company BMRB, which has been conducting similar research since 1969 under the trademark TGI (Target Group Index).
  • The data has been gathered from a single source. It means, that the information of about 200 categories of products (3000 brands) and services (including financial and banking services), about 400 media sources (newspapers, radio, TV), lifestyle (700 products) and socio-demography come from a single respondent. The Market & Media & Lifestyle –TGI project is a continuous research with a 4 time/year output.
  • Since the year 2000 we have guaranteed a research sample of minimally 15000 respondents. The project task is to flexibly react to new situations on the market in order to provide complex information and raise the probability of right decision making in the area of target marketing, media planning and advertising.
  • This project has been continuously developed and reacts to the client’s needs. It means that researched products and services have been under continuous actualization. The project helps to identify a target group (for example: a target group of customers who use certain bank services) and to create new additional research (“re-contacting”).